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Justin Bieber's 'Purpose' tour merchandise recalled over spelling error

Justin Bieber's team have been forced to recall the star's merchandise promoting his 'Purpose' tour thanks to an unfortunate spelling error.

The singer's people have issued a recall order for a series of t-shirts which sported a typo where 'Purpose' was mistakenly spelled as 'Purose'.

Observant fans noticed the oversight over the weekend. The blunder meant the text on the shirts read: “Many are the plans in a person's heart, but it is God's purose [sic] that prevails.”

Fans who bought the said t-shirts, which were on sale at Seattle's KeyArena have since been told they can swap them for a correctly-spelled garment.

Bieber was appointed as the brand ambassador for Calvin Klein last spring in a move the brand's marketing chief Melisa Goldie said was the "hardest choice" she's ever faced.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

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