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The Economist launches 1843 magazine

The Economist has launched 1843, a new magazine of “ideas, culture and lifestyle”.

Named after the year of The Economist's founding, the new title will be distributed bi-monthly to The Economist's most engaged subscribers – 460,000 people around the world – and will include content on culture, travel, style, design, technology, food & drink and health. 1843 will offer longer features than its parent magazine, with a clean design style and high-quality paper to showcase great photography.

1843's editor, Emma Duncan, said: "We're drawing on The Economist's unique global network of correspondents, and beyond it, to produce a magazine that we think will give our readers great pleasure."

Nick Blunden, the magazine's publisher, said: "We believe that there is a gap in the market for a global magazine that provides a perfect blend of substance and style."

TVC Group has created a new video, feature interviews with Duncan and Blunden, to help promote the magazines launch.

1843 is available in the UK now, will be available in the US tomorrow (Wednesday 9 March) and the rest of the world from mid-March.