Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 21 March.
For project information, credits and more hover over the 'i' icon or expand to full screen.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Saatchi & Saatchi: HSBC Premier 'Life writes the best stories'
Executive Creative Director: Andy Jex, Rob Potts
Creative Director and Writer: Alex Sattlecker, Linda Weitgasser
Additional Credits: Chief Strategy Officer: Richard Huntington
Managing Partner: Charles Pym
Account Director: Dan Cunningham
Senior Producer: Ally Dean
Production Assistant: Sam Rendle-Short
Media Buying Agency: Mindshare
Media Planner: Ed Fall, Amy Keaney, Carli Furman
Production Company: Academy
Director: Jeff Labbe
Editor: Sam Rice-Edwards
Executive Producer: Lizie Gower
Producer: Mark Whittow-Williams
Production Manager: Tabetha Glass-Jackman
Post Production Company: Simon Bath @ The Mill
Audio Post Production: Tony Rapaccioli @ Wave
SomeOne: Hello Student 'Brand identity'
Lead Designer: Tristan Dunbar
Copywriter: Reed Words
Photographer: Simon Warren
St Luke’s: Very.co.uk 'Spring Fashion'
Group Creative Head: Mick Brigdale
Additional Credits: Agency Producer: Chloe London
Planner: Rose Van Orden
Business Lead: Lara Poole
Senior Account Manager: Harriet Simonis
Media agency: Vizeum
Production Company: Pretty Bird
Director: Dori Oskowitz
Editor: Adam Spivey @ The Playroom
Grade: Mick Vincent @ The Mill
VFX Producer: Josh Ronbinson @ ETC
VFX Supervisor: Adam @ ETC
Music track: Major Lazer – Light it up (feat. Nyla & Fuse ODG) Remix
Audio post-production: Grand Central
Purple Creative Design: Lacoste 'Tiddly Tennis'
Acclaimed UK design agency Purple Creative has designed a retail employee training toolkit to help educate store staff on Lacoste Footwear and its products. Commissioned by Pentland Brands Limited, the toolkit will be utilised across Lacoste Footwear retail and wholesale outlets worldwide.
The brief to Purple was to develop a fun and engaging educational tool to present the history of the Lacoste brand, its brand codes, its Spring Summer 2016 shoe collection and many other useful footwear tips. The finished kit comprises of a trainer’s training guide, a training presentation, an entertaining quiz game and a leave behind booklet.
A typical training session would firstly involve the trainer (presenter) taking the trainees (store staff) through the presentation. The trainees would then be broken into two teams to play a friendly game of ‘Tiddly Tennis’, a derivative of the classic game Tiddly Winks. The teams would compete to win by answering a series of presentation related questions based on where their tennis ball ‘winks’ land, with prizes awarded to the champions. Tiddly Tennis was invented in the 1930s, the same decade René Lacoste launched his fashion empire, making this game even more fit for its purpose.
All heritage imagery seen within the toolkit has been taken from the Lacoste archive, while the SS16 Lacoste Footwear campaign was joint venture between the Lacoste Footwear’s global marketing team, Pentland’s in-house creative design team, as well as an external photographer.
Founding Partner: Andy Harding
Designer: Darren Ammar
Project Manager: Becca Mitchell
VCCP: Compare the Market 'The Heroic journey'
Creative Director: Matt Lloyd
Creative Team: Matt Hynds, Liam Wilson
Additional Credits: TV Producer: Carly Parris
Executive Producer: Andy Leahy
Planner: Rik Mistry
Production Company: Passion Pictures
Director: Dave Scanlon
Executive Producer: Russell Mclean
Animation Producer: Anna Cunnington
Live Action Producer: Patrick Duguid
Editor: Gus Herdman
Animation & VFX: Passion Pictures
VFX Supervisor: Neil Riley @ Passion Pictures
Colourist: Simone Grattarola @ Time Based Arts
Post Production: Brain Carbin @ Rushes
Sound Engineer: Ben Leeves @ Grand Central
The Corner: Jigsaw 'Lived not modelled'
Art Director: Niall Kerry
Copywriter: Jack Denyer
Additional Credits: Planning Director: Neil Hourston
Planner: Talula White
Business Director: Daisy Corbett
Agency Producer: Kristie Girvan
Media Company: the7stars
Production Company: Team Halprin
Director: Tim Barber
Editor: Luke Exell
Post Production: Coffee and TV
Audio Post Production: RAK Studios
TBWA\Paris: Playstation UK '#GameIsNeverOver'
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Additional Credits: Maxime Boiron
TV Producer: Amer Zoghbi
Director: Hungry Beards
Photography: Martial Schmeltz
Producer: Jennifer Bauche
Post Production/coordinator: Melanie Bernard
Post Production: \ELSE
Sound: Head of Sound Department: Olivier Lefebvre
Music and Sound Producer: Fabrice Pouvreau
Sound Design/Compo: Max Labarthe
DA musique: Philippe Mineur, Ferdinand Huet
Print: Art Buyer: Barbara Chevalier
Photographe: David Marvier
Afterhours: Undamentals 'Brand creation'
AMV BBDO: Tena 'C’est La Vie'
Additional Credits: Agency Planner: Tom White, Pippa Morris
Agency Account Man: Sarah Douglas, Alex Bird, Dan Russell, Laura Etherington, Prachi Virani, Eve Harrison
Agency Producer: Darapen Vongsa-Nga
Media Agency: Zenith Optimedia
Media Planner: Guy Abrahams
Production Company: Riff Raff
Executive Producer: Matthew Fone
Production Company Producer: Cathy Hood
Editor: Final Cut
Post Production Company: The Mill
Audio Post Production: Factory
WCRS: Mini 'This day forward'
Creatives: Richard Nott, David Dearlove
Additional Credits: Account Handling: Tom Crossley, Eve Bui & Archie Tollast
Planning: James Stevens
Production Company: Soup
Director: Joachim Back
Producer: Ulrika Alkerlind
Editor: Jeppe Bodskov
Post-Production: Pirates n‘ Paradise
Audio: Loft Berlin
Iris: Nectar 'We put the you in Thank You'
Art Director: Danny Pallett
Copywriter: Charlotte Hugh
Additional Credits: Deputy Head of Moving Image: Jeremy Muthana
Managing Partner: Ian Bradbury
Account Director: Clare Marti
Production Company: Smuggler
Director: Neil Harris
Director of Photography: Max Larsson
Executive Producer: Chris Barrett
Producer: Claire Jones
Offline Editors: Speade
Editor: Sam Sneade
Post Production: Framestore
Audio Post: Grand Central
Audio Engineer: Munzie Thind
Foxp2: We The Brave '#BraveEnough'
The brand is called 'We The Brave' and looks to use the community’s bravery as a platform to educate and empower them to practice safe sex.
The #BraveEnough campaign was sponsored by the Elton John AIDS Foundation and The Anova Health Institute.
Creative Director: Michael Lees-Rolfe
Art Director: Ryan Barkhuizen
Copywriter: Alex Goldberg
Additional Credits: Producer: Katherine Tripp, Jeanne Odendaal
Agency Editor: Aviwe Apleni
Client Service: Laurel Mader. Kaylin Mendes
Strategy: Lian Lomabard, Stephanie Safari
Production Company: The Institute
Director/Editor: Duvan Durand
Producer: Dana Van Vreden
DOP: Deon Van Zyk
Sound Design: The Workroom
Music: Marc Algranti (Pulse Music)
LOVE: Simply Be 'Simply Be Spring'
Additional Credits: Senior Account Manager: Kat Towers
Agency Producer: Mercedes Crescenti
Photographer/Director: Magdalena Wosinska
DP: Stefan Weinberger
Producer: Deborah Burch (Snog Productions)
Casting: Yvonne Armstrong (Armstrong Casting)
Stylist: Djuna Bell
Hair: Terri Walker
Make-up: Karolin Kangas
Set Design: Alexys Oliver
Models: Madelyn Villano, Clementine Desseaux, Iskra Lawrence
Soundtrack: Celebrate, Imani Coppola
Brothers and Sisters: Carphone Warehouse 'Don’t ask don’t get'
Creative Director: Will Flack
Creatives: Sarah Hardcastle, Elliott Shiels
Additional Credits: TV Producer: Tracy Macassey
Business Director: Katie Jackson
Media Agency: blue449
Director: Chaplin and Forbes
Production Company: Hungry Man
Producer: Jack Beardsley
Executive Producer: Matt Buels
Post Production: Finish
VFX Producer: Charles Gillett, Finish
Editor: Rachael Spann, Work
Audio Post Production and Sound: Parv Thind/Wave Studios