Creative Works Ad of the Week: Hunter - How to clean your Hunter boots

Hunter has tackled one of its customers most popular questions with a bright, informative ‘How to’ guide created in-house.

Voted Ad of the Week by The Drum readers, ‘How to clean your Hunter boots’ is the first in an evergreen series of content from the brand which hopes to help its customers find the right information.

With hundreds of videos from the Hunter community sharing how they clean their boots already online the film ensures customers receive the right care information. And helps Hunter lead conversations in its own trademark style.

To vote for next week’s Ad of the Week check out this week’s Creative Works round-up. To keep up with the latest advertising, design and creative work from around the globe visit our new Creative Works homepage.

Creative Director: Alasdhair Willis

Art Director: Hunter

Copywriter: Hunter

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian