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HBO's VP of Consumer Marketing Joanna Scholl on Game of Thrones' #SXSWesteros

Found Remote attended the preview for HBO's Game of Thrones exhibition that's back at SXSW this year. #SXSWesteros is more impressive than ever. In this exclusive video HBO's VP of Consumer Marketing Joanna Scholl gives an overview of the activation.

@HBO's VP of Consumer Marketing, Joanna Scholl on the Game of Thrones #sxswesteros activation in Austin for #sxsw. Found Remote caught up with her at the press preview before tomorrow's big opening of their most impressive exhibition and activation yet.

Posted by Found Remote on Thursday, March 10, 2016

This year's activation is themed around the Wall of Faces, which played a big role in the past season and will probably play an even bigger role in season 6, which premiers on April 24th.

SXSW attendees will be able to use an app to take a selfie and put themselves on the actual Wall of Faces at the event. There's exclusive footage from the season that only attendees can see and new art from Game of Thrones artist Robert Ball. The throne is of course back for photos as well.

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Natan Edelsburg

I help run the Shorty Awards (http://shortyawards.com) and Muck Rack (http://muckrack.com). I also watch a lot of TV and write about it occasionally. http://linkd.in/nedelsburg

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