Found Remote attended the preview for HBO's Game of Thrones exhibition that's back at SXSW this year. #SXSWesteros is more impressive than ever. In this exclusive video HBO's VP of Consumer Marketing Joanna Scholl gives an overview of the activation.
This year's activation is themed around the Wall of Faces, which played a big role in the past season and will probably play an even bigger role in season 6, which premiers on April 24th.
SXSW attendees will be able to use an app to take a selfie and put themselves on the actual Wall of Faces at the event. There's exclusive footage from the season that only attendees can see and new art from Game of Thrones artist Robert Ball. The throne is of course back for photos as well.