PSG psychs fans with spoof movie poster tweets starring Zlatan and teammates
Paris Saint-Germain are shaking things up across their social channels with the #PSGBlockbuster campaign which is encouraging fans to spoof iconic film posters with the club’s players.
The French champion’s launched the campaign on the club’s Twitter channel by reimagining some recent film posters with the face of PSG striker Zlatan Ibrahimovic.
One example renames the Clint Eastwood directed film starring Bradley Cooper ‘American Sniper’ as ‘Parisian Sniper’ with Zlatan’s face on the front.
PSG's magic marksman @Ibra_official #PSGBlockbuster pic.twitter.com/UR6YOxulQU
— PSG English (@PSG_English) March 7, 2016
Django Unchained was spoofed with PSG midfielder Javier Pastore aka El Flaco.
Who will be the star on Wednesday vs. Chelsea? Create your own #PSGBlockbuster pic.twitter.com/QNWGTQHOwU — PSG English (@PSG_English) March 7, 2016
Fans quickly began engaging with the campaign and redesigned the film poster of Oscar nominated film The Revenant.
#PSGBlockbuster J-1 #RendUnFilmPSGfriendly #CHEPSG @PSG_inside #TheRevenant pic.twitter.com/ukr8WntJOY — s o f i a n e (@sofianethebest) March 8, 2016
The campaign continued last night just in time for PSG knocking Chelsea out of the Champion’s League.
Kevin Trapp + #TheLordOfTheRings = #PSGBlockbusterhttps://t.co/HIAQXM0APH — PSG Officiel (@PSG_inside) March 8, 2016
The towering personality of Zlatan Ibrahimovic has proven to be the centre point of the campaign with many of the posters featuring the 34 year-old Swede.
#Daretozlatan #PSGBlockbuster @PSG_inside pic.twitter.com/ptwepY40pj — Kalle Bergentz (@KalleBergentz) March 9, 2016
.@PSG_English, we took up your movie poster challenge. Full story: https://t.co/IGdiJ1eCr4 #PSGBlockbuster pic.twitter.com/QdXs22bgB5 — beIN SPORTS (@beINSPORTS_AUS) March 8, 2016
Zlatan has proven to be a huge marketing opportunity for the club with football fans throughout Europe warming to his outspoken personality.
Drinks brand Vitamin Well recently made great use of his personality in a new ad series called 'Zlatan at Work' in which he surprises job candidates at the company by taking their interviews.