New UK has announced that David Wilcox and Tammy Willson will head up new title-specific sales director roles for the Sun and Times as part of a broader strategic shift addressing the increasingly differentiated sales propositions between the titles.
David Wilcox, who is currently the commercial head of sales development, has been appointed as sales director for the Sun while the commercial head of lifestyle Tammy Willson will take up the role of sales director for the Times and the Sunday Times.
The new roles have been created in light of the different audiences which the titles are attempting to target and subscription models.
The Sun moved to a free online model and targets a mass audience while the Times and the Sunday Times have paid-for subscription services. Both Wilcox and Willison will report to News UK’s chief commercial officer Dominic Carter.
Carter said the title specific sales director roles “will help our customers to more effectively connect with their audiences through our individual title brands.
“With the Sun and the Times and the Sunday Times taking a different approach to connecting with their audiences online it makes sense to create more brand-focused roles and propositions.”
He added: “These new positions will give our titles the freedom to build differentiated and bespoke offerings, helping our customers to engage with their audiences through the channels and titles that speak most effectively to them.”