The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Tony Connelly, Sports Marketing Reporter

March 9, 2016 | 2 min read

Vitamin Well’s brand ambassador, Zlatan Ibrahimovic, helped the drinks brand in its latest recruitment drive when he decided to interview unsuspecting job candidates.

Job interviews can be a tense enough affair so imagine sitting across from a 6ft 5in man with a black belt in taekwondo who proclaims himself a god and has a tendency to threaten to break peoples legs.

Swedish drinks company Vitamin Well decided this would make for good viewing and so asked fellow Swede and Paris Saint-Germain footballer star, Zlatan Ibrahimovic, to interview its candidates.

The self-assured 34 year-old is renowned for his towering personality and humorously forthright one liners so Vitamin Well filmed the reactions of job hopefuls when they found themselves sitting across from him.

In the first episode of a new mini series titled ‘Zlatan at Work’ a job candidate named Philip is seen stumbling over his words as he struggles to string a sentence together in response to Zlatan’s questions.

In one exchange between the two a clearly nervous Philip hesitates when Ibrahimovic asks him who is favourite footballer is before the Swede shoots him a fierce look with a coy smile which helps him find the correct answer; which is of course Zlatan.

As part of his partnership with the healthy drinks company Ibrahimovic, who partnered with the brand in 2014, recently launched his own lemon and cactus flavoured drink called Upgrade. Vitamin Well launched in 2006 and now sells its products in 22 countries across Europe.

Zlatan Ibrahimovic Football

More from Zlatan Ibrahimovic

View all