News

US Creative Works Ad of the Week: Tillamook – Goodbye Big Food. Hello Real Food.

Oregon dairy co-op Tillamook released an ad during the Oscars that it hopes will encourage consumers to seek out real, preservative-free food.

The colorful spot, created by 72andSunny, has been voted by US Creative Works readers as Ad of the Week.

In the video, junk food staples like soda, Jell-O and individually-wrapped cheese slices appear onscreen while a female voiceover states, “Hey, Big Food. We’ve had some good times. You were so colorful, so sweet. But, I’ve had enough of your artificial ingredients. Enough quantity over quality. I’m done.”

Viewers are then introduced to farmers, a cow named Molly, and “naturally-aged cheddar, made by a real craftsmen” before the voiceover drives home the point that Tillamook’s real, authentic food is a better alternative to the mass-produced, artificial ingredient-laced food found at big companies like Kraft and PepsiCo.

If you’d like to vote for next week’s US Ad of the Week, visit our US Creative Works here.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

All by Minda