Right Guard has handed it's PR and social media account to Frank as it readies new activity for the 'Start Your Day Right' positioning.
Following a competitive pitch, Frank has been tasked with delivering a series of online and social campaigns, as well as the PR for the deodorant and show gel brand.
Ben Haxworth, head of marketing for Right Guard, commented "We recognise that for our consumer, social media and online is where they spend most of their time and so this is the perfect platform to drive engagement with our 'Start Your Day Right ' platform. The team at Frank impressed us with their smart thinking and game changing ideas - we're thrilled to have them on-board to keep us driving forward."
The 'Start Your Day Right' activity will have core male target audience.