Right Guard set for new 'Start Your Day Right' push as it hands PR and social media account to Frank

Right Guard has handed it's PR and social media account to Frank as it readies new activity for the 'Start Your Day Right' positioning.

Following a competitive pitch, Frank has been tasked with delivering a series of online and social campaigns, as well as the PR for the deodorant and show gel brand.

Ben Haxworth, head of marketing for Right Guard, commented "We recognise that for our consumer, social media and online is where they spend most of their time and so this is the perfect platform to drive engagement with our 'Start Your Day Right ' platform. The team at Frank impressed us with their smart thinking and game changing ideas - we're thrilled to have them on-board to keep us driving forward."

The 'Start Your Day Right' activity will have core male target audience.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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