Marketing automation software firm PubMatic has hired Paul Gubbins as country manager, UK.
Gubbins joins the ad tech outfit from Millennial Media where he has been head of programmatic, EMEA for the past 18 months leading the company's strategic buy-side partnerships.
He is the latest senior member of staff to leave the AOL-owned company following the departure of client engagement head Stephen Jenkins on Monday (7 March).
In his new role, Gubbins will be tasked with increasing spend with key agency trading desks, programmatic buying units and demand side platforms (DSPs) as well as being responsible for developing new premium publisher relationships for the company.
With close to 16 years' experience in the industry, he has worked at a variety of publishers and platforms including Thomson Reuters, the Telegraph Group and StrikeAd.
He will be based in London, reporting PubMatic's vice-president, EMEA Bill Swanson. “We are delighted that Gubbins is joining the PubMatic UK team,” said Swanson.
"Paul is a proven performer who brings with him a wealth of experience. In particular, his knowledge of the buy and sell side in the mobile and video arena solidifies PubMatic’s mission of having key talent to work in partnership with our customers," he added.
The UK is a key market for the California-based company, with eMarketer claiming that UK budgets for programmatic display ad spend set to reach £2.5bn this year.
Pubmatic laid off 20 per cent of its workforce last year as part of a plan to focus on working with premium publishers. Last month, its chief revenue officer, Rob Jonas, exited to take up the role of senior vice-president of revnue at data and analytics firm Factual.