Princess Cruises appoints ArtScience to social media brief

Princess Cruises has appointed ArtScience to manage its social media activity.

The Regal Princess features in the ITV series 'The Cruise'.

The appointment aims to generate brand engagement during broadcast of new ITV series ‘The Cruise’, which premiered Thursday 3 March at 8.30pm and features the cruise ship Regal Princess. Episode one brought in over 4.5m viewers and, within minutes of the show starting, the campaign hashtag #TheCruise was trending on Twitter. The campaign will run across Twitter and Facebook in the UK, on both consumer and trade channels.

Tony Roberts, vice president of Princess Cruises UK, said: "We are thrilled to have ArtScience working as part of the Princess team. ArtScience bring vast experience and unwavering enthusiasm to help us engage better with our customers across the social media platforms.”

ArtScience is responsible for social strategy, community management and content. Media planning and buying is being managed by MSix.

Dan Worrell, managing director and planning director of ArtScience, said: “We love TV at ArtScience. And we love social media - so this is the perfect brief for us, building on the success of our X Factor sponsorship social campaigns for TalkTalk in recent years.”

ArtScience is based in London and works with clients including TalkTalk, Westons Cider, Standard Chartered Bank and the NHS.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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