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Dynamo works his magic for Samsung Galaxy S7 campaign

Street magician Dynamo has been recruited by creative agency Taylor Herring to work his magic on a new campaign launched today to mark the release of the Galaxy S7 and S7 Edge on Friday.

Everyday Illusions sees the star demonstrate the advanced camera of the new device by lifting the lid on some of his own optical trickery, utilising the fast shutter speed, low light capabilities and rapid auto-focus to demonstrate some of the tricks of the trade.

This saw the visual artist create a sequence of seven illusions ranging from forced perspective oddities to simple photographic illusions.

Dynamo commented: "They say magicians should never give away their secrets - but for one time only, I wanted to create a series of illusions that anyone can create and show you exactly how to do it.”

Gemma Cook, PR manager at Samsung UK & Ireland, added: ‘“Taylor Herring’s campaign stood out as a really creative and engaging way for us to launch our new handset to an audience who use their phones every day to share experiences and content. We challenged Dynamo to create some photographic magic which would show off the Samsung Galaxy S7's advanced camera functionality and we have been absolutely delighted with the results.”

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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