Global digital agency Essence has appointed its co-founder Andrew Shebbeare to the role of chief product officer.
The move will allow the WPP-owned agency to invest in products for clients worldwide, and according to the firm reflects its emphasis on developing platforms to "guarantee quality, consistency and efficiency" across all service lines.
Having co-founded the agency in 2005 Shebbeare has been there for over a decade and was instrumental in establishing the agency's long-term relationship with Google and took the business to North America.
In his new role he will oversee Essence’s biddable, programmatic, analytics and ad operations practices.
“The agency of the future is one with strong products, systems and frameworks that help clients get the most from their agency relationship,” said Shebbeare.
He added: “I couldn’t be more passionate about Essence and all we stand for. As chief product officer I will steward our proposition, practices and platforms, to ensure Essence stays at the leading edge and continues to address the toughest challenges in the space. I get to operate at the intersection of technology, data, creativity and business strategy - a nexus that motivates me each and every day.”
Shebbeare will continue to report into Essence global chief executive Christian Juhl.