Ad of the Day: Nectar - Putting the 'You' in thank you

Nectar has unveiled its biggest advertising campaign since its arrival in 2002, championing how it puts the ‘You’ in thank you.

The culmination of a transformational year at Nectar, where the company went digital first in all its communications, the centerpiece of the campaign is a series of TV ads narrated by Bill Nighy.

Developed by iris, the adverts celebrate the individual peculiarities, quirks and eccentricities of the people which make up Britain.

The full length ad debuts today – Tuesday 8 March – with Nectar encouraging customers to tell them on social media, and through the Nectar app, what makes them individual, using the hashtag #makesmeME.

Agency: Iris

Executive Creative Director: Andy Taylor

Managing Partner: Ian Bradbury

Production Company: Smuggler

Director: Neil Harris

Director of Photography: Max Larsson

Executive Producer: Chris Barrett

Producer: Claire Jones

Offline Editors: Speade

Editor: Sam Sneade

Post Production: Framestore

Audio Post: Grand Central

Audio Engineer: Munzie Thind

To check out the latest advertising, design and creative work from around the globe visit our new Creative Works homepage.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian