Google allows brands, celebrities and businesses to post directly to search results
Google has begun trialling a new formula for its search rankings which will allow brands, celebrities and businesses to post directly to search results and may even ultimately allow a dedicated feed to be built directly into the search engine.
The new approach has already been in use for a month after Google enabled US politicians to post interactive campaign pledges and debating points which can be swiped, clicked or tapped to reveal more in-depth detail.
Following the success of this initiative Google will now extend the precedent to include small businesses and potentially even famous individuals and brands although the system remains a test only for the time being.
It is the latest in a long line of innovations to be brought into use by Google as it seeks to build a more interactive search platform for its flagship product.