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Creative Works: Featuring Droga5 London, Sky Creative, BETC Paris and more

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 14 March.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Hunter in-house: Hunter 'How to clean your Hunter boots'

Agency: Hunter in-house
Client: Hunter
Date: March 2016
How To Clean Your Hunter Boots’ is one of the most popular search terms our customers ask us on YouTube and Google. There are currently hundreds of videos from our community showing each other how they clean their boots. Taking this data search insight on board to both ensure our customers receive the right care information, and that we lead these conversations in our own style, we created our own first ‘How To’ informative film – the first in an ‘evergreen’ series of content that aims to help our customers find the right information. 
Creative Director: Alasdhair Willis
Art Director: Hunter
Copywriter: Hunter
Tags: World, Hunter

Workbrands: RTM 'Rebrand'

Agency: Workbrands
Client: RTM
Date: March 2016
RTM, part of Rethink Group plc, delivers world-class talent management and recruitment services. With a strong focus on data analysis, RTM's scientific, measured approach is what sets them apart from other talent management suppliers. Keen to capitalise on this, they asked Bristol creative agency Workbrands to create a new brand identity that would reflect their company ethos and cement their position in the marketplace.
Following a series of thought-provoking brand workshops, Workbrands created a strategic foundation on which to build the new brand. By creating the letters T and M from a series of dots, giving a nod to atoms representative of RTM's scientific approach with measurable results, they ensured the brand mark reflected RTM’s philosophy, which formed the basis for the brand’s visual language.
Once the new visual identity was in place, it was rolled out to a range of marketing materials including a parallax website and a video animation outlining RTM's offering.
Creative Director: Nick Farrar
Art Director: Tom Ovens
Additional Credits: Designers: Simon Tandy, Darren Thomas
Motion Graphics: Darren Thomas
Account Manager: Emma Jones
Tags: UK, RTM

LOVE: Umbro 'Ben Hanlin tricks customers looking to buy the new Umbro Medusae football boots'

Agency: LOVE
Client: Umbro
Date: March 2016
LOVE has conjured up a magical brand campaign to launch Umbro’s new Medusae football boot. Umbro briefed LOVE to communicate the product benefits of the Medusae boot, which combines the touch, comfort and fit of premium leather with the ‘speed’ of a lightweight boot.
Clashing the worlds of football and magic, LOVE’s creative idea hinged on an extraordinary execution across all consumer touch points. Replacing the traditional plain shoebox, the agency created a limited edition box of tricks for the Medusae. Given to players and media, the box illustration features distinctive and arresting design cues, replicating the back of a well-known magician’s prop, the playing card. When recipients open the box they find an empty space, however, when closing the box, the magic is revealed. Out of a secret compartment, the boots appear.
The main campaign image replicates the look of the packaging and a launch film featuring the magician Ben Hanlin (ITV2 Tricked show) further helps to bring the story to life across all brand comms around the boot launch.
In the short film, Ben poses as a regular sales assistant. But all is not as it seems, with Ben creating the illusion of the boots magically appearing right before the eyes of unsuspecting football boot buyers in the store. Crystal Palace goalkeeper Wayne Hennessey also makes an appearance and his bewilderment at the illusions is caught in full glory on camera.
Creative Director: Dave Palmer
Tags: Europe, umbro

Droga5 London: Hobbs 'Make an understatement'

Agency: Droga5 London
Client: Hobbs
Date: March 2016
Droga5 London has launched a new Spring-Summer campaign for Hobbs, representing the iconic British fashion brand’s first collaboration since Droga5 was appointed its global creative advertising agency in July 2015. The work centers on Hobbs’ new line 'Make An Understatement,' which captures the brand’s role in helping its core customers to make an understatement through the modern tone and visual aesthetic of its clothes. The campaign is set to launch in OOH from 22 February and in print publications, including Red, Marie Claire, and Sunday Times, at the end of the month.
 Chief Creative Officer: David Kolbusz
Creative Director: Rick Dodds. Steve Howell
Art Director: Sigi Egedal
Copywriter: Oli Rimoldi
Additional Credits: Producer: Monika Andexlinger
Account Director: Giulia Watson
Head of Strategy: Toto Ellis
Head of Client Development: Amy Garrett
Designer: Marcin Plonka
Photography Agency: Rose Paris
Agent: Laurence Simpson
Photographer: Julia Noni
Stylist Agency: Rep Limited
Stylist: Jodie Barnes
Model Agency: Next Model Management
Model: Arizona Muse
Production Company: Working Girl
Producer: Jennifer Soulhac, Roberto Romano
Post Production: Stanley’s Post
Retoucher: Alex Stout
Tags: Europe, hobbs

Adam&EveDDB: Genius Gluten Free 'Animals'

Agency: Adam&EveDDB
Client: Genius Gluten Free
Date: March 2016
Genius Gluten Free, the number one bakery brand within the free-from category in Britain, is to become the first gluten-free brand to advertise in UK cinema, with the launch of its “Animals” advertising campaign.
Live from February and running for a period of five weeks, the adverts, which first aired in May 2015 as part of an exclusively digital campaign, will return to target over one million cinema goers, driving awareness of Genius Gluten Free.
The advert, created in association with adam&eveDDB and directors Kyra Buschor & Constantin Paeplow, features three uncomfortable looking, animated characters - a duck, a hedgehog and a robin - designed to highlight the side-effects, such as bloating, often experienced by those with gluten-intolerance.

The end frame heroes Genius as a solution to help prevent the problems caused by coeliac disease or gluten sensitivity, allowing consumers to continue to enjoy delicious tasting bakery products.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollet, Richard Brim
Creative Director: Aidan McClure, Laurent Simon
Additional Credits: Planner: Elaine Miller
Media Agency: the7stars
Media Planner: Daniela Jannings
Production Company: Passion Pictures
Director: Kyra Buschor, Constantin Paeplow
Editor: Passion Pictures
Sound Design: Nami Strack
Post Production: Framestore
Audio Post Production: Factory Studios
Tags: Europe, genius gluten free

BETC Paris: Petit Bateau 'For Serious Kids'

Agency: BETC Paris
Client: Petit Bateau
Date: March 2016
Petit Bateau is back with a new global outdoor and print campaign that once again celebrates children and their endless creativity. The campaign created by BETC Paris consists of 8 colourful images of kids wearing homemade masks, straight out of their imagination.

The visuals pay homage to what has always made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personality traits; their creativity, their free spirit and their energy.
Each print has a Petit Bateau clothing tag with the signature launched in November, “For Serious Kids”, complete with funny little pictograms.
The campaign was shot by photographer duo Réné and Radka.
Creative Director: Remi Babinet, Jasmie Loignon
Art Director: Damien Bellon
Assistant Art Director: Albert Yvert
Copywriter: Damien Bellon, Gabrielle Attia
Photographer: Rene and Radka
Additional Credits: Production: Brachfeld
Art Buying: Victoria Vingtdeux
Tags: Europe, Petit Bateau

FCB Inferno: Pearson 'Project Literacy'

Agency: FCB Inferno
Client: Pearson
Date: March 2016
Project Literacy was established by FTSE 100 learning company, Pearson, to make significant and sustainable advances in the fight against illiteracy, which affects 1 in 10 people globally. It brings together organisations spanning from UNESCO, to Microsoft, to the National Literacy Trust.
Pearson briefed FCB Inferno on behalf of Project Literacy to raise awareness of the scale, severity and consequences of illiteracy, and position it as an urgent global issue. The objective is for illiteracy to be placed higher on the political agenda and, ultimately, for the United Nations to make illiteracy a more measurable target within the 4th Sustainable Development Goals so that by 2030 no child will be born at risk of illiteracy.
In a 90-second film, produced by 1stAveMachine London, the ‘Alphabet of Illiteracy’ is set to the catchy melody of the 1948 hit ‘A you’re Adorable’. Each letter is represented by a hand crafted sculpture by Wilfrid Wood, known for his satirical work on Spitting Image. These sculptures have been animated by Red Knuckles, an agency that includes Gorrilaz and BBC as its clients. The film is being seeded in the UK by The Village Communications across digital platforms including YouTube, Facebook, Unruly and Virool, targeting the millennial audience, with a focus on those who have a particular interest in social issues and those who are highly active and influential in social media.
Chief Creative Officer: Owen Lee
Senior Art Director: Julia Ferrier
Senior Copywriter: Martin McAllister
Additional Credits: Head of Strategy: Chris Baker
Senior Strategist: Nic Willison
Business Director: Tom Kingham
Account Director: Helena Georghiou
Senior Account Manager: Olivia Pearson
Account Manager: Charlie Griffith
Producer: Charlotte McConnell, Kate Grenfell
Social Media Manager: Laura Visick
Production Company: 1stAveMachine
Designer/Sculptor: Wilfrid Wood
Animation: Red Knuckles
Producer: Claire Plaskow
Executive Producer: Isabella Parish
Senior Interactive Designer: Nick Vassou
Interactive Producer: Kit Peebles
Build: Mobile Bakery, Barcelona
Seeding: Village Communications
Tags: Europe, pearson

Doner London: Geox '#Startbreathing'

Agency: Doner London
Client: Geox
Date: March 2016
Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology.
The new creative, directed by world-renowned photographer and documentary-maker Rankin, launched on 29 February 2016 and will run across OOH, press, online, social media and interactive digital display video units.
It will also feature music by Beatbox artist and internet sensation Nicole Paris, whose videos across YouTube, The Late Late Show and ABC News have accumulated over 5.7 million views to date.  Nicole composed the music exclusively for Geox.
Executive Creative Director: Logan Wilmont
Managing Director: Nick Constantinou
Photographer: Rankin
Production Company: Rankin
Director: Rankin
Tags: Europe, Geox

TBWA\Paris: McDonald’s France 'Directional Billboard'

Agency: TBWA\Paris
Client: McDonald’s France
Date: March 2016
McDonald’s decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…
It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.
Executive Creative Director: Benjamin Marchal, Faustin Claverie
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Additional Credits: General Manager: Luc Bourgery
Account Director: Mattheo Pressmar
Account Executive: Gael D’Oliveria
Production: Else, Maxime Boiron, Jennifer Bauche
Production Designer: Eddy Penot
Film Director: Olivier Corre
Photographer: Yoann Stoeckel
Tags: Europe, McDonald’s France

BBR Saatchi & Saatchi: Ford 'Your feet have got potential'

Agency: BBR Saatchi & Saatchi
Client: Ford
Date: March 2016
The Ford Kuga has a unique feature: a foot-activated liftgate that allows you to open the car's boot by simply positioning your foot under the rear bumper. 
To communicate this amazing new piece of technology, we decided to celebrate the foot by showing people who did truly memorable things with their feet.
People like Neil Armstrong, Michael Jackson, The Land of Oz's Dorothy, Godzilla and Lionel Messi… and now you.
Chief Executive Officer: Yossi Lubaton
Creative Director: Eran Nir
Creative Team: Eran Shushu Spanier, Aia Kujntizy Bechor
Additional Credits: VP Production: Dorit Gvilli
Producer: Gali Starkman, Odelia Nachmias Freifeld
Illustration: Ido Hirshberg
3D/Photoshop Artist: Yanic Shachar, Eyal Orly
Photography: Yoram Aschheim
Stylist: Rinat Efrat
VP Planning: Shai Nissenboim
Senior Planner: Lora Goichman
VP Group Account Head: Idit Zukerman
Account Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror, Chen Halpern
Studio Manager: Yaron Keinan
Traffic: Ronit Doanis
Marketing Communications Manager Delek Motors: Yogev Weiss
Tags: Europe, ford

Brandon Consultants : Thorntons 'Continental Chocolates packaging'

Agency: Brandon Consultants
Client: Thorntons
Date: March 2016
Brandon Consultants, a leading brand design consultancy have partnered with premium chocolate maker - Thorntons to design the new Continental collection. The new design has been created to be the perfect premium gifting solution for special occasions, with the inlaid format set to drive value into the category.
The new Continental identity builds on the brand's British history and heritage by leading with the Thorntons brand so that busy shoppers could easily identify the brand they know and love. Continental's most popular chocolates such as Alpini Praline and Viennese Truffle feature on front of pack alongside exciting new flavours including Seville Caramel and Chocolate Milano, aimed to excite and delight consumers and entice them on a Taste Journey.
Agency: Brandon Consultants
Creative Director: Abigail Cheshire
Tags: Europe, Thorntons

Creative Forager: Bournemouth Film School, Arts University Bournemouth 'Sand Quotes'

Agency: Creative Forager
Client: Bournemouth Film School, Arts University Bournemouth
Date: March 2016
Students celebrated 50 years of Bournemouth Film School by writing enormous (30m x 10m) quotes in the sand from films that alumni have been involved in.
Based at Arts University Bournemouth, Bournemouth Film School is celebrating half a century of excellence in film, animation and visual effects.
To mark the occasion, early one freezing February morning, under the guidance of Mark Sephton of creative agency Creative Forager, current students created large, beautifully typographic movie quotes in the sand along the low tide line on Bournemouth beach.
The quotes are from Oscar-winning and Oscar-nominated films such as Gravity, Harry Potter and the Deathly Hallows, Toy Story 3, Slumdog Millionaire, Who framed Roger Rabbit and Guardians of the Galaxy.
Creative Director: Mark Sephton
Client / Producer: Charlotte Mackay
Client: Simon Pride / Karen Thurlow
Typographers: Josh Kay
Jamie White
Joseph Warin
Jasmine Clark
Dan Cramer
Lydia Ainsworth
Rachel Gascoigne
Tasha Peverell
Kieren O’sullivan
Lauryn Hallett
Tim Wall
(Thanks to VisCom AUB)
Aerial Drone filming: Mark Boyt Sussex by Air
Editor: Arthur Lewin
Ground photography: Elliott Trent
Music: Stanley Sephton
Tags: Europe, Bournemouth Film School, Arts university bournemouth

Sky Creative: Sky Sports 'Constant Fight'

Agency: Sky Creative
Client: Sky Sports
Date: March 2016
This campaign showcases how F1 is the ultimate competition where conflict & colliding forces exist everywhere you look. Shot over the last two race weekends of the 2015 season, with exclusive access, we bring to life all of the fights fought out at every level of this intense competition, demonstrating that F1 really is a constant fight.
A first truly pan-European 360* campaign for SKY, from brief to delivery, involving collaboration across a multitude of departments & countries with over 45 different edit deliverables & some cool off-air work.
Agency: Sky Creative
Executive Creative Director: Simon Buglione
Creative Director: Jacques Salmon
Copywriter: Jacques Salmon
Additional Credits: Editor: Jeff Collins
DOP: Ben Magahy
Producer: Arron Aziz, Fred Salmon
Account Director: Susanne Freyburg
​Sound Design: David Connolly
Tags: Europe, Sky Sports

McCann London: Batchelors 'Incredibly tasty, phenomenally thick'

Agency: McCann London
Client: Batchelors
Date: March 2016
McCann London is bringing Joey Essex to the masses as the face of Batchelor's new campaign for Cup a Soup’s new Deliciously Thick range.
The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but leaving it undone Joey then proceeds to seductively make and drink a Deliciously Thick Cup a Soup.
Joey smiles at the camera and holds his mug, but falters slightly as the campaign's messaging appears on the screen and a voiceover reads: “Incredibly tasty. Phenomenally thick”.
Chief Creative Officer: Laurence Thomson, Rob Doubal
Creative Lead: Imogen Jones, James Rooke
Additional Credits: Head of Integrated Production: Sergio Lopez
Executive Producer: Tom McLoughlin
Agency Producer: Emma Peter
Client Services Director: Julie McNiff
Business Lead: Georgie Rechner
Account Director: Kate Douglas
Director: Caswell Coggins
Director of Photography: Richard Mott
Production Company: Another Film Company
Production Company Producer: George Saunders
Music Composer: Daniel Peppe, Jon Collyer
Sound: Tim Sutton at Craft
Grade: Simone Grattarola at Time Based Arts
Senior Editor/Post Production Supervisor: Paul Jenkinson at Craft
Media Agency: Carat
Tags: Europe, Batchelors

Ogilvy & Mather Paris: Mondelez/Stimorol 'Dare to open your mouth'

Agency: Ogilvy & Mather Paris
Client: Mondelez/Stimorol
Date: March 2016
Stimorol chewing gum is the icon of confidence. When you put the piece of chewing gum into your mouth, you feel so refreshed that you speak your mind, and make a point with such overwhelming conviction that you can bet something incredible, strange, funny or cool is going to happen. It's always too good to be true, too awesome or too bizarre to be believed.
Ogilvy illustrates this in an entertaining and lighthearted spot called “Stand Up", featured in Denmark, Sweden, Norway, Belgium, Luxemburg, Netherlands and Switzerland.
Creative Director: Florian Bodet
Art Director: Bruna Gonzales
Copywriter: Andrew Mellen
Additional Credits: Business Director: Ben Messiaen
Account Management: Eloise Haye, Nicolas Boivin
Strategic Director: Hadi Zabad
TV Producer: Olivier Mordacq
Production: Blue
Director: Chris Woods
Producer: Kasia Choppin
Post Production: Chez Louis
Tags: Europe, Mondelez, Stimorol

Marmalade Film and Media: Plan UK 'What do girls really learn at school?'

Agency: Marmalade Film and Media
Client: Plan UK
Date: March 2016
As part of Plan UK’s flagship Because I am a Girl campaign, Marmalade Film & Media were delighted to collaborate with them to create: What girls really learn at school, a confronting impact film that shows the global reach of school-related gender-based violence in its many ugly forms.

To draw attention to this challenging issue, which affects 246 million children globally each year, we focused on the impact these damaging experiences have on schoolgirls, and their ability to learn. Following three stories from Kenya, Cambodia and the United Kingdom, we show that sexual violence against girls leads to a warped education.
Creative Director: Claire Eades
Additional Credits: Director: Nick Bye
Director of Photography: Andrew Wiggins
Creative: Kim Godfrey-Hempsall
Editor: Paul Trewartha
Producer: Andy Brooking
Account Manager: Laura Morrison
Tags: World, Plan UK

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