Dogs Trust is aiming to give thousands of rescue dogs their second chance at a happy home with a new campaign created by Kitcatt Nohr.
Voted Ad of the Week by The Drum readers, the #SpecialSomeone push hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog to visit a Dogs Trust centre and change a rescue dog’s life forever.
In creating the ad Kitcatt Nohr and Dogs Trust found a significant trend in dog purchasing behavior with a new growing trend for buying dogs online. As a result, rescue dogs have been forgotten by all but a very special type of dog owner. Hailed ‘Quiet Heroes’ these dog owners are #SomeoneSpecial.
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Creative Director: Simon Martin, Jamie Tierny
Art Director: Ellie Lynch
Copywriter: Beth Kwaterski
Additional Credits: Planning: Caroline Deput
Account Director: Sophie Marshall
Account Manager: Johnny Kirkham
Agency Producer: Lyndsay Myerscough
Director: Pete Riski @ Rattling Stick
Producer: Tess Mitchell @ Rattling Stick
Editor: Eve Ashwell @ Assembly Rooms
Post Production: Absolute Post
Music: Pure Sync