House of Fraser has followed up its bold Christmas campaign with an equally confident spring/summer ad push.
Created by 18 Feet & Rising, ‘Turn it on’ is about shaking off dull winter vibes and splashing out on colourful new collections for spring and summer. Starting in black and white, the ad sees hosts of dancers dressed in the season’s key looks before glitch editing breaks through with bright colour pops. The ad finishes in a full celebration of colour.
The 30-second spot was directed by Dave Meyers, whose credentials include award-winning music videos for the likes of Missy Elliott, Rihanna and Katy Perry. ‘Turn it on’ launches tomorrow (Saturday 5 March) during Take Me Out on ITV.
Agency: 18 Feet & Rising
Creative: Alex Delaney
Additional Credits: Agency Producer: Russell Taylor
Production Assistant: Joel Wilson
Business Director: Adrienne Little
Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Ben Schneider
Producer: Malachy Mcanenny
DOP: Jake Scott
Post Production: Finish
VFX Supervisor: Judy Roberts
VFX Artists: Ross Macpherson, Kayley Fernandez, Andy Copping & Steve Murgatroyd
VFX Producer: Vittorio Giannini
Grade: Duncan Russell @ Finish
Editor: Nick Gilberg @ Speade
Sound: Anthony Moore @ Factory
Track: ‘Banshee’ by Santigold
Music Supervison: Leland Music
Choreographer: Aaron Sillis
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