Ad of the Day: House of Fraser - Turn it on

House of Fraser has followed up its bold Christmas campaign with an equally confident spring/summer ad push.

Created by 18 Feet & Rising, ‘Turn it on’ is about shaking off dull winter vibes and splashing out on colourful new collections for spring and summer. Starting in black and white, the ad sees hosts of dancers dressed in the season’s key looks before glitch editing breaks through with bright colour pops. The ad finishes in a full celebration of colour.

The 30-second spot was directed by Dave Meyers, whose credentials include award-winning music videos for the likes of Missy Elliott, Rihanna and Katy Perry. ‘Turn it on’ launches tomorrow (Saturday 5 March) during Take Me Out on ITV.

Agency: 18 Feet & Rising

Creative: Alex Delaney

Additional Credits: Agency Producer: Russell Taylor

Production Assistant: Joel Wilson

Business Director: Adrienne Little

Production Company: Radical Media

Director: Dave Meyers

Executive Producer: Ben Schneider

Producer: Malachy Mcanenny

DOP: Jake Scott

Post Production: Finish

VFX Supervisor: Judy Roberts

VFX Artists: Ross Macpherson, Kayley Fernandez, Andy Copping & Steve Murgatroyd

VFX Producer: Vittorio Giannini

Grade: Duncan Russell @ Finish

Editor: Nick Gilberg @ Speade

Sound: Anthony Moore @ Factory

Track: ‘Banshee’ by Santigold

Music Supervison: Leland Music

Choreographer: Aaron Sillis

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian