Ad of the Day: House of Fraser - Turn it on

House of Fraser has followed up its bold Christmas campaign with an equally confident spring/summer ad push.

Created by 18 Feet & Rising, ‘Turn it on’ is about shaking off dull winter vibes and splashing out on colourful new collections for spring and summer. Starting in black and white, the ad sees hosts of dancers dressed in the season’s key looks before glitch editing breaks through with bright colour pops. The ad finishes in a full celebration of colour.

The 30-second spot was directed by Dave Meyers, whose credentials include award-winning music videos for the likes of Missy Elliott, Rihanna and Katy Perry. ‘Turn it on’ launches tomorrow (Saturday 5 March) during Take Me Out on ITV.

Agency: 18 Feet & Rising

Creative: Alex Delaney

Additional Credits: Agency Producer: Russell Taylor

Production Assistant: Joel Wilson

Business Director: Adrienne Little

Production Company: Radical Media

Director: Dave Meyers

Executive Producer: Ben Schneider

Producer: Malachy Mcanenny

DOP: Jake Scott

Post Production: Finish

VFX Supervisor: Judy Roberts

VFX Artists: Ross Macpherson, Kayley Fernandez, Andy Copping & Steve Murgatroyd

VFX Producer: Vittorio Giannini

Grade: Duncan Russell @ Finish

Editor: Nick Gilberg @ Speade

Sound: Anthony Moore @ Factory

Track: ‘Banshee’ by Santigold

Music Supervison: Leland Music

Choreographer: Aaron Sillis

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian