If you’re in the business of design, landing a brief to rebrand an art gallery is a particularly nice gig. Developing an identity that encapsulates concepts like creativity, art and culture? How delightfully cerebral.
Devising a system that celebrates the masterpieces on show within the gallery’s walls through inventive visual flexibility? What an opportunity to show off your graphic skillz. The trouble is, in their pursuit of the expression of variety, a lot of art gallery identities end up looking a bit… the same.
So how do you create an identity system that speaks to the collection it represents whilst also having a sense of self? Here’s five of the best.
Victoria & Albert Museum, London
The Rijksmuseum, Amsterdam
Helsinki Design Museum
The Serpentine Gallery
Take 5 is made in collaboration with Katie Ewer of jones knowles ritchie.