US Creative Works Ad of the Week: National Association of Realtors – House Off

The National Association of Realtors (NAR) has released an online video series called ‘House Off’ that it hopes will convince millennials that real estate sites like Trulia can’t offer the same knowledge and guidance that an actual human realtor can.

Created by Arnold Worldwide, the campaign has been voted by US Creative Works readers as Ad of the Week.

In the videos, which spoof over-the-top game shows, the winning team always has a realtor on their side.

‘Home Inspection’ features a realtor fighting off giant termite, while ‘Bidding War’ shows a tug-of-war competition between a team with a realtor on board and a team that has “their friend Trevor, who once borrowed an audiobook on negotiation.”

The campaign is the first work Arnold has released for the brand after winning the account last summer.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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