The National Association of Realtors (NAR) has released an online video series called ‘House Off’ that it hopes will convince millennials that real estate sites like Trulia can’t offer the same knowledge and guidance that an actual human realtor can.
Created by Arnold Worldwide, the campaign has been voted by US Creative Works readers as Ad of the Week.
In the videos, which spoof over-the-top game shows, the winning team always has a realtor on their side.
‘Home Inspection’ features a realtor fighting off giant termite, while ‘Bidding War’ shows a tug-of-war competition between a team with a realtor on board and a team that has “their friend Trevor, who once borrowed an audiobook on negotiation.”
The campaign is the first work Arnold has released for the brand after winning the account last summer.