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With new updates, Vimeo makes a play for a spot on your iPhone

Vimeo today is launching a new version of its iOS app, and the updates will be geared toward content discovery a more intuitive user interface

As more iPhone users – especially millennials – turn to Snapchat, Facebook, and YouTube to view videos on their mobile devices, Vimeo, with its updates, wants to be a part of the consideration set.

“We’re really focusing on content discovery on our iOS app and across all Vimeo platforms overall,” Christophe Gillet, Vimeo’s vp of product told Found Remote. “Specifically this new iOS app provides an all new video discovery and browsing experience, surfacing videos handpicked each day by Vimeo curators. Now users who download the app can follow any of 16 new categories to see the best videos uploaded in Animation, Travel, Documentary and more in their feed.”

In addition to the curated video categories, the Vimeo app enables picture-in-picture viewing and supports Spotlight Search. The app also has enhanced commenting and sharing features along with an updates backend that makes it easier for users to upload videos directly to Vimeo from their iPhones.

Vimeo has always marketed itself as a creators-first platform and that likely won’t change. For everyday viewers, though, what will continue to separate the platform from the rivals mentioned above?

“Vimeo is the destination for the world’s highest quality videos with no interruptive advertising,” Gillet said. “You won’t find any interruptive pre-roll advertising on Vimeo ever — just gorgeous, amazing videos from Vimeo’s global community of amazing creators.”