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M&M’s celebrates its 75th birthday with ‘Candy Man’ remix from Zedd and Aloe Blacc

M&M’s has enlisted DJ Zedd and singer Aloe Blacc to help the iconic chocolate brand celebrate its 75th anniversary.

To kick off the brand’s birthday celebrations, the two musicians created a modern remix of Sammy Davis Jr.’s 1972 song ‘The Candy Man.’

The song and accompanying music video (above) are part of the brand’s “Celebrate with M” campaign created by BBDO New York, which will continue to roll out throughout the year.

A one-minute version of the music video debuted during the season premiere of NBC’s The Voice earlier this week.

The ‘Candyman’ remix can be found on iTunes and Spotify. Fans of the song can create their own remix at remixmms.com

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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