M&M’s has enlisted DJ Zedd and singer Aloe Blacc to help the iconic chocolate brand celebrate its 75th anniversary.
To kick off the brand’s birthday celebrations, the two musicians created a modern remix of Sammy Davis Jr.’s 1972 song ‘The Candy Man.’
The song and accompanying music video (above) are part of the brand’s “Celebrate with M” campaign created by BBDO New York, which will continue to roll out throughout the year.
A one-minute version of the music video debuted during the season premiere of NBC’s The Voice earlier this week.
The ‘Candyman’ remix can be found on iTunes and Spotify. Fans of the song can create their own remix at remixmms.com