Cart abandonment fell during 2015 Q4 reveals SaleCycle report

Taken from a consolidation of results from over 500 global brands, SaleCycle has released its latest quarterly remarketing report looking at all the key cart abandonment and remarketing stats from October, November and December 2015.

The findings presented in the infographic below indicate that retail customer abandonment rates were lower than any other time in2015, perhaps due in part to a higher frequency flash sales and the Cyber Weekend during Q4.

SaleCycle has also included On-Site Remarketing stats for the first time, providing an extra insight into the effectiveness of overlay messaging.