Brothers and Sisters recruit AMV BBDO's Ila de Mello Kamath as head of planning
Brothers and Sisters, the independent creative agency, has named Ila de Mello Kamath, a former board strategy director at Abbott Mead Vickers BBDO, as its new head of planning.
Reporting to Phil Teer, who oversees a department of six planners as chief strategy officer, Kamath will bring over 17 years’ experience as an agency-side planner.
Kamath said: “Brothers and Sisters is an extremely innovative, forward-looking agency; perfectly poised to create the kind of brilliant ideas needed in today's roller-coaster environment, and I am thrilled to be able to join their ride.”
During an eight year stint at AMV BBDO Kamath ran the global Martini and Sapphire accounts, winning three IPA awards for Metropolitan Police 'Who Killed Deon' campaign and several other accolades for an NHSBT organ donation push.
Kamath also counts a clutch of creative awards for the Whiskas, Pedigree, the Metropolitan Police and Guinness brands to her name.