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Wuaki.tv and TLC Marketing co-star in new film promotion partnership

Video-on-demand streaming service Wuaki.tv and TLC Marketing, specialists in loyalty, incentive and reward campaigns, have announced a new partnership that will allow TLC’s clients to create campaigns utilising Wuaki.tv’s catalogue of over 2,000 films.

Wuaki.tv offers a catalogue of over 1,200 films to choose from.

The partnership aims strengthen TLC’s position as a global leader in delivering lifestyle rewards and the integrated campaigns that amplify them, while also extending Wuaki.tv’s brand awareness and revenue growth.

Andrew Spratley, group partnership director at TLC Marketing, said: “Our clients need to build a more comprehensive relationship with their customers by offering something which earns emotional engagement. Wuaki.tv does just that, opening up a world of film promotions. We’re seeing more and more customer demand for digital experiences, so we’re delighted to work with the best in the business.”

Wuaki.tv provides content from major Hollywood studios, local distributors and independent labels to any internet-enabled device. The company is headquartered in Barcelona and currently operates in Spain, UK, France, Germany, Italy, Austria and Ireland.

TLC Marketing Worldwide works across 15 markets, with clients including Coca Cola, Nestle, BMW and Citibank.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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