President Obama and First Lady Michelle Obama to speak at SXSW

Barack and Michelle Obama will both take part in keynotes this year at SXSW, marking the first time a current president and first lady are participating in the event.

President Obama will sit down with the CEO and editor-in-chief of The Texas Tribune Evan Smith on Friday, March 11 for a SXSW Interactive keynote conversation about “civic engagement in the 21st century.”

On March 16, Michelle Obama will help kick off SXSW Music with an opening keynote where she’ll discuss her ‘Let Girls Learn’ initiative, which helps girls all around the world attend and complete school.

Co-founder of SXSW Roland Swenson said: “I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW. As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”

Both events are open to all SXSW interactive, gold and platinum registrants. More details regarding location, time, streaming and access will be announced in the coming days.

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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