Google, Twitter and Associated Press launch US 'Election Buzz' tracker

Google and Twitter have teamed with Associated Press (AP) to launch a social analytics 'Election Buzz' tool that will monitor online activity throughout the 2016 US election.

The dashboard will see the tech and social giants partner with the publisher to monitor the key moments around the presidential race online, and indicate the candidates and issues people are searching and tweeting about.

Giving users the chance to delve into topics such as the most mentioned presidential hopefuls and the most discussed issues (eg immigration, budget and medicare), the Election Buzz tracker can filter data according to time or political party.

As well as showing the key trending topics, the tool can show changes in the rate of conversation around a subject of individual be over the past 24 hours, week, month or anything since August 2015. Predictably, controversial candidate Donald Trump has repeatedly topped the list of searches and tweets since the election cycle began.

AP is the latest news site to invest heavily in election coverage. Towards the end of last year gossip site Gawker announced plans to reposition itself as a political news, opinions and satire portal in the run-up to the 2016 race.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering events in Europe and the US like Ad Week, Dmexco, Dreamforce and Ciclope.

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