Time Inc. UK Advertising has unveiled The Foundry, a dedicated product to deliver its own content-led marketing solutions for its commercial partners.
The Foundry’s team of creatives and content generators will be responsible for delivering marketing solutions in partnership with Time Inc. UK’s clients. The Foundry brings together branded content solutions, editorial franchise creation, and commercial content and video production teams under one offering.
Carla Faria, former director of Solutions at Say Media, returns to Time Inc. UK to lead The Foundry. Carla will report to Sam Finlay, managing director, Time Inc. UK Advertising in the newly created role of director of content, The Foundry.
Commenting on the new offering, Finlay said: “The Foundry will offer a suite of next-generation marketing solutions that engages audiences in their passions across multiple platforms. There is a huge difference between content and content that engages, inspires and entertains. The Foundry will bring our commercial partners closer to the brands that ignite their passions.”
Faria added: “Content is the marketing tool of choice right now, and with good reason. When done well, it can start conversations and change minds but content only works if the voices behind the work are trusted and influential. Time Inc. UK's brands have earned the trust and permission to engage with the passions of consumers and I can’t wait to unlock that potential for our commercial partners.”
Time Inc. UK was that first major media owner member of the Content Marketing Association (CMA), and joined the organisation in June 2014.