News
Marketing can change the world

Snapchat uses the Oscars to roll out Live Story web player

Snapchat used the 88th annual Academy Awards to launch its Live Stories web player, allowing fans to watch videos out-of-app for the first time.

The company enlisted a series of roving reporters to cover the event from the red carpet to the after party, and visitors to Snapchat's website were greeted with an online player offering real-time updates from the proceedings.

The Story, which can still be viewed online, featured some of the biggest moments from the night including Leonardo DiCaprio accepting his first Oscar, and Morgan Freeman announcing Spotlight as the winner of the Best Picture category.

Behind the scenes footage featuring Lady Gaga and Star Wars' R2D2 was also released. Each short film featured an Oscars overlay Filter with this year's official logo as well as comments from the reporters written across the clips in the app's recognisable white text taglines.

While its not yet clear if the product will be made available to all users, it certrainly offers up a challenge to similar curated services like Twitter's Moments and has the potential to give advertisers more ways to increase reach and track engagement - something the service has been criticised for in the past.

The move is the latest in a line designed to make the platform more desktop-friendly - just last month Snapchat made it easier to follow new users through the launch of profile URLs.

Rebecca Stewart

Rebecca Stewart is The Drum's breaking news and social media reporter, covering how brands and media companies are using platforms like Snapchat, Facebook, Twitter and beyond.

All by Rebecca