Minogue and Jenner clash over ‘Kylie’ trademark

Kylie Minogue is looking to cease reality star Kylie Jenner’s trademarking of her first name Kylie.

The Australian musician is looking to stop the Keeping Up With the Kardashians celebrity from trademarking the name Kylie for “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture”.

KDB Pty Ltd, on behalf of Minogue, blocked the application filed May 2015 on the grounds that it created the “likelihood of confusion, dilution by blurring and dilution by tarnishment”.

KDB, owned by Minogue and her parents, claimed that the trademark could draw unwanted associations with Jenner.

The document reads: “Ms Jenner is active on social media where her photographic exhibitionism and controversial posts have drawn criticism from eg, the Disability Rights and African-American communities."

It continues that Jenner is a “secondary reality television personality who appeared on the television series Keeping Up With the Kardashians as a supporting character,” according to International Business Insider.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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