Google has backtracked in a row with technology news website 9to5Google after it switched off adverts to the site in a row over violations of its trademark, a decision subsequently reversed after the tech giant took ‘another look’ at the case.
Google unceremoniously dumped advert feeds to 9to5Google on 24 February despite a previously close relationship which has seen the website operate for years unchallenged.
In a subsequent email the employee responsible for the hard line decision apologised for the ‘shocking and frustrating’ move but said that the firm had to act fast in such cases.
A Google representative added: “Our Policy Team has taken another look at this and decided to reinstate ad serving to your site. No further action is needed.”
9to5Google relies on its six figure advertising revenues to sustain its activities every month and is now actively considering a change of name.