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'Dick' or 'click'? Apple rejigs its tagline to avoid misconception

Apple

Apple has made changes to the tagline for its new desktop operating system ‘El Capitan’ after it appeared to read “There’s more to love with every dick”.

The new mantra for the operating system actually reads “There’s more to love with every click”.

However Apple appears to have taken extra precautions to ensure that a quick glance or squinty look wouldn’t leave people assuming that El Capitan was promoting a debaucherous love life.

The CSS coding for the website reveals that Apple added extra spacing around only the word “click” thereby ensuring that the Silicon Valley company was not necessarily championing the penis as the key to an enlightened love life.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This not only includes breaking news but writing feature pieces with insights from experts in the sports marketing world.

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