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Time Out brand refresh signals move from 'content publisher to content and commerce platform'

Time Out Group has updated its visual identity across its digital and media properties as it looks to signal a shift in business strategy at the food, drink and travel guide company. 

The evolved identity includes a new look for Time Out’s global digital and mobile channels, new city specific logos, new mastheads for the group’s printed materials including the magazines, all online web and social channels, advertising and live events. 

The refresh comes as Time Out marks the evolution of its business from a pure content offering to the ability to book and buy experiences via its platforms. Thstrategy is reflected in the introduction of the strapline Discover | Book | Share, which will be used across all advertising and communications. 

Time Out CMO Sarah Bartlett said: “Time Out has always helped people discover the best in the city.  Today, our platform also inspires people to book and enables them to experience even more entertainment, food, theatre, comedy, music and all that’s great in the world’s best cities. 

“Our new brand architecture is designed to be more flexible in the digital world and works seamlessly across all our channels, in particular mobile, digital and social." 

Creative agency adam&eveDDB carried out the work, which goes live 1 March. 

Featured by The Drum