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Sir Patrick Stewart continues to make fun of himself in latest Strongbow ad

English actor Sir Patrick Stewart is once again poking fun at celebrity endorsements in his latest spot for Strongbow.

In the ad, a voiceover states that the British cider brand “hired an award-winning actor to show off the award-winning range of Strongbow hard cider. But she cancelled, so we got this guy.”

Stewart then appears on screen holding a Strongbow and indignantly argues that he’s won 37 individual awards, but the narrator still isn’t impressed.

The 15-second spot follows past videos that Strongbow has rolled featuring Stewart.

Last year, the actor appeared in numerous spots for the brand, including ‘Award’ and ‘Fired.’

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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