Facebook’s chief operating officer Sheryl Sandberg had some kind words to say about a recent ad out of BBDO India that draws attention to the issue of gender stereotypes.
The P&G ad, which promotes its laundry detergent brand Ariel, shows a father as he observes the marriage between his daughter and her husband during a visit to their house.
When his daughter comes home from work one night, she begins to prepare dinner, clean up the house, and take care of her young son all while taking a business call. Her husband, on the other hand, sits on the couch and watches TV with his laptop.
Once her father returns home from the trip and begins to unpack, his wife immediately rushes over to him to grab his clothes and put them in the washer. Instead of letting her take them, he decides to help her out with his laundry.
While the video isn’t in English, its message is clear: gender stereotypes can easily be passed down through generations and can end up hurting the ones you love the most.
In a Facebook post, Sandberg said: “This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.”
Check out the ad above.