Ad of the Day: Mastercard - Priceless Surprises (Brit Awards 2016)
Mastercard’s long-running association with the Brit Awards continued last night with Ellie Goulding and Mark Ronson creating ‘Priceless Surprises’ for their fans.
The idents, created by McCann London, form part of an ongoing series of surprises and gigs helping Mastercard cardholders share their love of music.
Brit Award winning singer-songwriter Ellie Goulding gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army, and producer Mark Ronson created a super group featuring those who covered his song with Bruno Mars, Uptown Funk, on YouTube.
Agency: McCann London
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Director: Matt Crabtree, Simon Hepton
Creative: Matt Crabtree, Simon Hepton, Jean-Laurent Py
Additional Credits: Managing Partner: Tom Bedwell
Business Lead: Oliver Morgan
Account Manager: Lauren Benzra
Planning Partner: Karen Crum
Project Director: Metz Fasano
Production Company: Craft London
Director: Blake Claridge
Head of Production: Sergio Lopez
Senior Producer: Zara Balfour
Line Producer: Ben Greenacre
DOP: Berndt Wiese
Sound Recordists: Kieron Wolfson, Andy Gleed
Editor: Max Downey, Phil Conway at Craft
Sound Mix: Tim Sutton at Craft
Grade: Framestore