The Football League is running a comprehensive social media campaign for this weekend’s Capital One Cup Final between Manchester City and Liverpool, which will offer fans an array of incentives to engage on social media including unique views of their teams and instant personalised responses on Twitter.
The three-tier Twitter campaign is encouraging fans to show their support for their team on the platform in order to make the Wembley final one of the most engaging ever.
The #FinalCam part of the campaign will give fans on demand instant photos of their team’s dugout, which will be taken by specially positioned cameras placed around the dugout areas. The images are triggered when a fan tweets at @CapitalOne_Cup with either the #LFCBench or #MCFCBench hashtag.
Personalised messages will also be used as an incentive for supporters to engage on social media through the #ShirtOfSupport arm of the campaign. Those who tweet their club’s Twitter handle alongside either #RedsAtWembley or #CityAtWembley will receive an instant response with a digital version of their team’s shirt showing a squad number and their Twitter handle on the back.
The final part of the campaign will show each team’s social media support base through a visual representation at the EE connected Wembley Stadium. Fans who pledge their support for their club by taking part in the #ShirtOfSupport campaign will have their Twitter profile picture included in a special mosaic image that will be unveiled at the match.
The Football League’s marketing director, Drew Barrand, said the activity around the final “breaks new ground by bringing a unique first to Twitter for the UK sport industry.”
To round off the campaign, The Football League will be sending a congratulations tweet after the final whistle to fans of the winning team who registered for their #ShirtOfSupport. The Tweet will include a photo of the winning team lifting the trophy. The final will kick off at 4:30pm this Sunday (28 February) and will be broadcast on Sky Sports.