The creators of Agency Core, an online business tracking tool designed exclusively for creative agencies, have released the first instalment of ‘The Studio’, a new YouTube series featuring interviews with industry experts.
The first episode – one of three to focus on the question of ‘What does success look like?’ - sees Agency Core co-founder Matt Davies interview Peter Czapp, director at The Wow Company, a specialist accountancy firm which works with many creative businesses.
Davies and Czapp explore the differences between agencies that make it big and those that just survive. They also discuss how to focus on a niche and the importance of leading indicators. Based on his experience in the industry, Czapp shares what he believes to be fundamental requirements for a growing agency.
To support the launch of ‘The Studio’, Agency Core worked alongside multidisciplary designer Radim Malinic to create a fantastic series of posters, promoting the first episode.
Helen Visser, co-founder of Agency Core, said: “Radim is a well-respected, fantastically talented illustrator and designer. His work is original and inspiring and we knew that collaborating with him would bring another level of creativity to this project.”
The posters will be given as gifts to all paid users of Agency Core and will also be available to buy from the Agency Core website as both unframed or framed prints.
The second episode of The Studio will be released next month and will feature an interview with agency growth adviser Noel Penrose of Juniper2.