Trevor Beattie, partner at Beattie McGuinness Bungay and the creative mind behind the 'FCUK' campaign for French Connection, will be guest editing a special issue of The Drum's print edition.
The magazine, launching at Advertising Week Europe in London in April, will focus on the theme of 'influence' as Beattie explores what influences individuals today and interviews some of those he considers to be influencers in today's world.
In keeping with Beattie's increasing role in the world of film and his interest in space travel, the edition will also include features on the relationship between advertising and film, and explore how digital has changed our experience of space, making it a source of inspiration for creative thinkers the world over.
"Guest editing a magazine is by some considerable margin the most daunting and professionally grown-up sounding thing I've ever been invited to do," Beattie said. "The conflicting forces of flattery, inspiration and terrified inertia are currently doing battle within what passes for my brain. Buy this special issue of The Drum to find out who wins. Spoiler alert: The smart money's on terrified inertia…"
The special edition will be distributed to subscribers in April, as well as to Advertising Week Europe delegates.
The Drum's editor, Stephen Lepitak, said: "What an honour it is to have a creative mind of the calibre of Trevor Beattie guest editing The Drum for our Advertising Week Europe issue. Having discussed some of his ideas, I know we are set to produce a very ambitious and unique magazine. I'm certain readers will really have something to look forward to."