Odeon backs the ever elusive DiCaprio Oscar with Leodeon rebrand

Cinema chain Odeon has altered the signage of its Leicester square outlet to pay tribute to Hollywood great Leonardo DiCaprio as he hopes to hunt down his first ever Best Actor Academy Award.

With the 88th Academy Awards close approaching, Odeon feels DiCaprio's performance in the Revenant warrants his first Academy Award, buying into the popular web meme often showing the actor chasing after the elusive award.

It shared the publicity stunt on Twitter.

The social media activity kicked off #Leodeon.

The stunt was enough to get the brand noticed on social media.

The Drum has reached out to Odeon for comment.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John