Odeon backs the ever elusive DiCaprio Oscar with Leodeon rebrand
Cinema chain Odeon has altered the signage of its Leicester square outlet to pay tribute to Hollywood great Leonardo DiCaprio as he hopes to hunt down his first ever Best Actor Academy Award.
With the 88th Academy Awards close approaching, Odeon feels DiCaprio's performance in the Revenant warrants his first Academy Award, buying into the popular web meme often showing the actor chasing after the elusive award.
It shared the publicity stunt on Twitter.
What does everybody think of our re-brand ahead of the Oscars? #LEODEON pic.twitter.com/twoRd92Shg
— ODEON (@ODEONCinemas) February 23, 2016
The social media activity kicked off #Leodeon.
Go Leo!!! Fingers crossed #LEODEON #Oscar2016 #ODEON #LeicesterSquare #support #greatactor
— ODEON Leicester Sq (@ODEONLSq) February 23, 2016
The stunt was enough to get the brand noticed on social media.
How amazing is @ODEONCinemas #Leodeon Leicester Square!! Come on academy it's only right!! @LeoDiCaprio #Oscar2016 pic.twitter.com/ephWfkZ4Q8
— Zoë Powell (@zoeboeyxx) February 23, 2016
#LEODEON fun at @ODEONCinemas this morning! Leo for the Oscar pic.twitter.com/UoE415V3XC
— Danielle Higgins (@Danielle1610) February 23, 2016
Great #PR stunt from @ODEONCinemas. #Leodeon pic.twitter.com/piPokb07Et
— Emma Paul (@emmajaynepaul) February 23, 2016
#Leodeon Love it! pic.twitter.com/Akexxy92ry
— Andreas Andreou (@MrAndreasA) February 23, 2016
Leicester Square Odeon re-names itself #LEODEON to show support for DiCaprio 's #Oscar2016 bid pic.twitter.com/1QIx6DAUTy
— Dan Calladine (@dancall) February 23, 2016
The Drum has reached out to Odeon for comment.