Canadian popstar Justin Bieber has generated over 349 million tweets in the year following Brits Awards 2015, generating more engagement than the following eight big names on the ‘Most Tweeted’ list combined.
Bieber, who boasts almost 76m followers on the platform, has been a major conversation driver in the run up to the event, driving more tweets than Rihanna, Little Mix, Adele, the Weeknd, Coldplay, James Bay, Jess Glynne and Jack Garratt.
In the past year, fans of Justin Bieber and Rihanna alone have generated nearly half a billion tweets.
On the platform, two awards (the British Video and British Breakthrough) are being determined through a Twitter vote - the result to be revealed live on air by Ant & Dec.
Earlier this month Twitter revealed exclusive Brit Awards emojis to encourage sharing on the platform – and this drive seems to have paid dividends with the awards using it to bring fans closer to the stars.