The Drum MWC Insight Report – Coca-Cola, Ford and Wimbledon on reinventing customer experience

The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them.

On the second day of the show, The Drum talked to Coca-Cola, Ford and Wimbledon to find out how they are using mobile to transform the experiences they offer their customers.

Willis described how mobile is enabling her to continually reinvent how Wimbledon’s fan are able to experience the experience.

At Coca-Cola, Daly discussed mobile’s power to fundamentally change the way the brand interacts with consumers and its mission to “use a phone in one hand to put a Coke in the other”.

Ford director of electrical and electronics systems, research and advanced engineering Jim Buczkowski talked about the power of mobile to bring a consumer’s connected life into the driving environment.

Discussing how they are reinventing the customer experience through mobile are Tom Daly, global group director of mobile at Coca-Cola; Amanda Gosling, IBM iX global partner, strategy and design; Jim Buczkowski, director of electrical and electronics systems, research and advanced engineering; and Alexandra Willis, Wimbledon head of digital and content.