The Caravan Club launches mobile app as guide to UK sites
The Caravan Club has launched a UK Sites app to enhance its mobile services and capitalise on the growing popularity of caravan, camping and ‘glamping’ holidays. The largest touring club in Europe, The Caravan Club has in excess of one million members.
Developed by independent agency MBA, the app, which has versions for iPhone, iPad and Android, allows users to search the UK’s biggest caravan site network based on location, site type, on-site facilities and nearby attractions. For each site, users can view a gallery of images, contact details, prices and other useful information and can add their own recommendations for their favourite sites.
Given the rural location of many sites, the app has been designed to work offline so users can easily find their next site while on the move. Members of The Club can also book and manage their existing bookings straight from their device.
Harvey Alexander, director of marketing at The Caravan Club, said: “The Club has ambitious plans for mobile and the UK Sites app is a fundamental part of that journey. We set the bar high with what we wanted to achieve with this app and the team at MBA have delivered.”
Alex Cowell, chief technology officer at MBA, said: “It has been exciting working with such an ambitious organisation and we are proud to have delivered this important app for the Club from concept to launch."
MBA’s clients include O2, Neilson Holidays, Investec Bank and Everest.
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