Burger King takes over newspaper covers across the country to promote its new hot dogs

Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on Tuesday to promote the launch of its flame-grilled hot dogs.

The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.”

Earlier this month, Burger King announced that its grilled hot dogs would hit menus on February 23.

According to the chain, the added menu item means that Burger King “will serve hot dogs in more restaurants than any other restaurant chain in the US.”

Other newspapers that were covered with the fast-food chain’s ad on Tuesday include the New York Daily News, the Chicago Redeye, Metro Philly, and Express DC.

See two of the ads below:

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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