Publishing and education company Pearson has engaged FCB Inferno to help raise awareness of the global literacy crisis which currently affects one in 10 people.
Running across film, social, print and digital, ‘Project Literacy’ introduces the ‘Alphabet of Illiteracy’ where each letter of the alphabet demonstrates a global, social or economic problem.
The campaign targets millennials particularly those with an interest in social issues and aims to make significant and sustainable advances in literacy over the next five years so that by 2030, no child will be born at risk of poor literacy.
To further raise awareness of the cause Pearson has tapped Lily Cole as ambassador.
Agency: FCB Inferno