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Google and The Drum launch Women in Search 2016

Google, in association with The Drum, has launched Women in Search 2016, its initiative to discover and celebrate the most successful women in the search marketing sector.

This is the second year Google has partnered with The Drum on the initiative, following the huge success of the project in 2015.

The Women in Search initiative is calling on The Drum readers to nominate the most successful, innovative and market-shaping women in the search marketing industry. Public nominations can be made here until 4 March. An online vote will then decide the final shortlist of three.

In a new twist on last year’s process, the three shortlisted women will then pitch to the judging panel of The Drum Search Awards in a closed door session.

The overall winner of the Dragon’s Den-style pitch will then be selected by the judging panel to be announced on the night of the Awards in June.

Women in Search’s goal is to both highlight the shocking gender imbalance in the search marketing industry and to showcase and celebrate the opportunity for women in the sector.

Diversity is a key priority for both Google and The Drum and both hope the Women in Search 2016 initiative will play an important role in addressing the issue in the search sector, still one of the most important in the online marketing industry.

“Women in Search was an incredibly successful initiative last year celebrating the amazing women who are really driving this sector,” said Nishma Robb, head of Ads marketing and chair of Women @ Google UK. “We are so proud to once again be playing a role in raising the profile of women in the search sector. Campaigns like this are invaluable at highlighting the career opportunities for women in this vibrant and flourishing sector.”

Gemma Howley, formerly of Manning Gottlieb OMD, was announced as the winner of the Women in Search initiative in 2015.

Last year’s top ten finalists, all of whom were profiled at Google’s thought leadership portal Think with Google, were: Fern Potter, head of search and biddable EMEA, MediaCom; Helen Hambly, performance activation director, MEC UK; Jamie Crosson, global head of digital, RS Components; Bryony Sanderson, account director, MEC; Helena Lopez, head of performance, OMD International; Kristina Baus, PPC and display specialist, Teradata; Gemma Howley, head of PPC, Manning Gottlieb OMD; Sarah Conway, strategy & insights account director, Neo @ Ogilvy; Varthana Faulkner, EMEA search director, Performics; and Olga Nelyudova, head of paid search, Mindshare.

Related Award

The Drum Search Awards return for 2016 to recognise and reward the very best in search across both SEO and PPC.

The awards will create collaboration across the whole industry bringing together search engines, agencies, technology providers and all other businesses and brands that contribute to the search industry in the UK.  

Open to UK based agencies, companies and clients who work within the search industry and who put search at the heart of what they do.

The awards are open for entry and the deadline is 4 March 2016.

Nominations will then be announced on 27 April and the winners will be revealed during the award ceremony being held on 8 June in London's Marriott Grosvenor Square hotel. 




Katy Thomson

Katy Thomson

Assistant Event Director


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