The Drum has hired its first chief marketing officer with the appointment of Phil Buxton, the former marketing head for Exponential and Tribal Fusion.
Taking up the role from April, Buxton, who was editor of digital publication Revolution as well as head of marketing for iCrossing and Tagman over the years, will lead the continued growth of The Drum brand and raise awareness of all of its services and offerings across the company, including working with the awards and conferences teams, The Drum Network and The Drum Works.
He commented: “Like many in the industry I’ve loved watching The Drum’s amazing rise over the last few years. By staying committed to editorial quality, independence, and creativity, and making smart investments in people and products, it has started to dominate marketing and advertising coverage in the UK and is already making inroads in the US and Asia where it’s relentlessly hype-free take is just as essential and appreciated. I can’t wait to do my bit to help give The Drum the level of fame, reputation, and revenues it deserves."
Diane Young, managing director of Carnyx, the publisher of The Drum, added: “I am pleased to welcome Phil to The Drum. This is a great stride forward in making sure that we have a marketing function that can help us propel the business onwards and upwards.”
In recent times, Buxton has led his own consultancy business, Media Quake, which has seen him work with a variety of marketing services specialist companies including Havas.