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Creative Works Ad of the Week: Alivia Oncological Foundation - War on Cancer

Poland’s Alivia Oncological Foundation has attempted to appeal to a younger generation with its ‘War on Cancer’ campaign. 

Crowned Ad of the Week by The Drum readers, the spot, created by Saatchi & Saatchi/Interactive Solutions Poland, resembles a computer game with the environment resembling the inside of a real organism. 

The film shows a brave and determined female fighter as she fights a monster – a metaphor for the evil cancer – running out of ammunition and needing money to purchase more.

The creative aims to highlight the financial help needed by Polish cancer sufferers to fund their treatment. 

To vote for next week's Ad of the Week check out the latest Creative Works round-up, you can also now visit our dedicated Creative Works homepage

Creative Director: Michal Desowski, Kamil Majwski
Art Director: Aleksandra Zalewska
Copywriter: Marta Fraczek
Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek
Account Management: Malgorzata Lastowiecka, Agnieszka Gorna
Creative Concept: Marta Fraczek, Aleksandra Zalewska
Producer: Magdalena Barszcz, Marta Gierej
Director: Karol Kolodzinski
DOP: Lukasz Zal
Actress: Anna Gorska
Production House: Dobro
Producer: Mateusz Kirstein, Karina Lempkowska
Post Production: Platige Image
Producer: Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX: Juice
Sound Design: Kuba Pietrzak, Michał “Jurgen” Jaroszewicz
Music: NOKO "Keep Me Away”
Production House: DOBRO  
Producer: Piotr Sikora, Mateusz Kirstein, Karina Lempkowska

Featured by The Drum