Poland’s Alivia Oncological Foundation has attempted to appeal to a younger generation with its ‘War on Cancer’ campaign.
Crowned Ad of the Week by The Drum readers, the spot, created by Saatchi & Saatchi/Interactive Solutions Poland, resembles a computer game with the environment resembling the inside of a real organism.
The film shows a brave and determined female fighter as she fights a monster – a metaphor for the evil cancer – running out of ammunition and needing money to purchase more.
The creative aims to highlight the financial help needed by Polish cancer sufferers to fund their treatment.
Creative Director: Michal Desowski, Kamil Majwski
Art Director: Aleksandra Zalewska
Copywriter: Marta Fraczek
Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek
Account Management: Malgorzata Lastowiecka, Agnieszka Gorna
Creative Concept: Marta Fraczek, Aleksandra Zalewska
Producer: Magdalena Barszcz, Marta Gierej
Director: Karol Kolodzinski
DOP: Lukasz Zal
Actress: Anna Gorska
Production House: Dobro
Producer: Mateusz Kirstein, Karina Lempkowska
Post Production: Platige Image
Producer: Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX: Juice
Sound Design: Kuba Pietrzak, Michał “Jurgen” Jaroszewicz
Music: NOKO "Keep Me Away”
Production House: DOBRO
Producer: Piotr Sikora, Mateusz Kirstein, Karina Lempkowska