Burberry drafts in Apple TV for a shoppable catwalk experience

Fashion brand Burberry is making it easier than ever to view – and purchase – its latest lines by working with Apple to roll out a shoppable, live streamed runway experience.

The digitally driven brand in January live streamed its menswear show at London’s Kensington Gardens on Apple TV but its latest endeavour with the channel will be immediately shoppable, with each line available for purchase the second it debuts down the runway.

Through Apple TV, viewers will be able to be contacted by a Burberry rep in order to order each collection.

A live musical performance from Jake Bugg will provide extra pull for the show.

Those without out Apple TV will also be able to catch the stream also on Burberry’s website.

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John McCarthy

Entertainment marketing reporter. I write about the amazing marketing things happening in movies, music and video games. On the hunt for the weirder trends in marketing and advertising.

I drink tea.

All by John